With a background in strategy and marketing, I excel at driving business innovation by leveraging the latest technologies and elevating data analysis with a self-learning mindset and strong problem-solving skills.
I have worked with Pin on projects involving WordPress, Website Tracking, GTM, and CRM workflows. She excels in logical thinking, learns quickly, and has a strong problem-solving attitude. Pin possesses solid knowledge of martech and adapts well to new technologies.
Pin is resourceful, good at self-learning technology, and collaborates effectively with the developers to resolve issues. Now proficient with VSC, she significantly contributes to the website's updates.
Planning marketing roadmaps, executing 30+ campaigns and 60+ events, collaborating with sales, account managers, membership associations and stakeholders, and contributing to 27% of leads across the UK, EU and USA.
Executed B2B marketing campaigns via paid media, social media, newsletter, and KOL cooperation, achieving a 64% growth in sales for E-commerce, a 36% increase in stores in Taiwan, and a 41% increase in stores in Hong Kong.
Developed CRM email automation, resulting in a 100-subscriber increase in three months, enhancing customer acquisition.